4 Strategic Ways to Keep Ahead of the Competition in SEO

If you want to get and stay ahead of the rest, you have to be extraordinary, you have to be consistent, you have to be dedicated, you have to be disciplined and more than anything you have to be DIFFERENT! This is true for everything and when it comes to the cruel world of SEO, it couldn’t be truer. Beating the competitors is one thing and staying ahead of them is an entirely different thing. To do so, you must master the art of getting higher traffic, sales and better search engine ranking position.

What is SEO Competition?

If there is one word to describe the SEO competition, it would be ‘marathon.’ You are pitted against thousands of opponents who are as motivated as you to get to the first page of the search results. Thousands of websites will be offering similar content, similar products, and similar services. Sounds frightening, doesn’t it? Well, don’t be afraid. We’ve got it covered for you.

Follow the five ways suggested by our SEO to stay ahead of the rest and be the top dog!

Basic Tools (Free)

First, see how your website looks online on different search engines. Most SEO experts use essential tools for complete web stats and search insights. These tools help you to know what different search engine think about your website.Remember, some basic tools like webmasters and analytics are like the air and the breath. If you need the data, need more insights, need more power, you must have these tools.

Understand the needs of customers and search engines

It’s essential to understand the need of the customers and search engines as well. Customers always look for better service, affordable price and expected quality of the product. On the other hand, search engines need a well coded, high-quality content and properlyoptimized website. Prepare creative and attractive content for customers as well as search engines. Track all the pages and keep an eye on the crawl report to make appropriate changes.

Keep Up with Your Industry

Be aware of changes happening every day tostay informed and be the first mover accordingly. Subscribe to SEO news, attend events, be active in social media, get involved in forums and discussion boards, talk to your customers and finally, track trends in your business to be on your toes.

Keep an eye on your competitors

Building high-quality backlinks are crucial for SEO in order to improve your traffic to your website. Competitor’s in-depth backlink analysis is an essential factor for any SEO campaign to get valuable insights & increase your chances of your success. There are many tools available to analyze the backlinks.

Conclusion

Granted, the SEO industry is a paramount challenge. However, it’s certainly possible to conquer it. We hope these insights will help you get better and be the top dog!

 

What are the Must-Use Digital Marketing Tools?

In dynamic digital and social media environment, it’s impracticable to overstate the significance of digital marketing to the achievement of your business. Digital marketing offers the significant open door for business. To help marketers save time and get more done, these days there is software and a tool for digital marketing or marketing strategy. If you begin to seek about Digital Marketing tools, you’ll see a huge list of tools & techniques for every aspect of a digital marketing campaign from SEO to PPC. But, all these tools are not paid or not free. Some of them come with free trial or you can upgrade it later.

Here I mention some popular and useful Digital Marketing Tools, check it out –

  1. Google Keyword Planner – Google Keyword Planner is a famous and free keyword research tool for digital marketers. It’s a wonderful tool to recognize new and well known keywords and provide estimated traffic. You can use Keyword Planner to accomplish keyword research, Get historical statistics and traffic forecasts. To access the tool you’ll need to create a Google Adwords account.

Cost – FREE

  1. Google Trends – It’s a well known marketing insight and analysis tool that shows search volume of words and phrases entered as search-term over different areas of the world, and in various languages. The data provided by ‘Google Trends’ is updated day by day. You can compare up to five search terms or groupings at one time. Google trends display you a multidimensional view of queries.

Cost – Free

  1. Soovle – It’s a customizable search tool beside the Google Adwords tool. It’s a powerful tool that provides keyword suggestions from major search engines like Google, Bing, Amazon, Answers.com, Yahoo, Wikipedia, Youtube. Soovle can also give you ideas for your content marketing. It also allows you to save your searches. With Soovle you can easily copy and paste the suggestions that appear. Apart from the keyword suggestions, you can also choose the shopping engines such as Amazon and Buy.com to get idea about the shopping terms/keywords like buy gifts online etc.

Cost – Free

  1. SEMrush – SEMrush is an online marketing toolbox to discover profitable keywords and data for SEO, advertisement and link building planning. It provides very valuable information like on which keyword your website rank or the number of searches done for those keywords per month. It’s essential and professional tool to analysis your website as well as competitor analysis. You can also get the idea about site audit, backlinks and keyword research using this tool.

Cost – Free with limited information, Plans starting at $69.95/month

  1. Keyword Niche Finder – It’s a free tool that helps you to find keyword niches to create useful and profitable campaigns. You get 10 free searches up-front, and one free search per day.

Cost – Free

  1. Ahrefs – It’s extremely helpful and significant tool for every SEO that offers a wide range of functionality. It is a powerful suite of social media & SEO tools. Over 600,000 users all over the world have used Ahrefs to rank higher in search. Ahrefs Dashboard keeps track of all your data and you can add a URL to keep a running snapshot of a domains health.

Cost – Free with limited information, pro plans start at $79/month

  1. Schema Creator – It’s a powerful tool to generate schema microdata for your site in minutes. You simply need to create schema and then copy & paste the code to your site.

Cost: FREE

  1. Similar Page Checker – It is the best tool to find duplicate or similar content could be on other website or web pages. This tool allows you to determine the percentage of similarity between two pages. It is a free web-based tool that runs comparisons of your pages to a second page.

Cost – FREE

  1. Open Site Explorer – It is easy and quick tool to see a lot of information about your website. It allows you to examine the linking data that surrounds a site. It provides information about Inbound Links, Just Discovered Links, Top Pages, Linking Domains, Anchor Text, Compare Link Metrics, Link Opportunities and Advanced Reports. You can use it to explore all web pages indexed by search engines.

Cost – FREE

  1. Hootsuite – Hootsuite is one of the best “Social Media Management Tool” helps you manage all your social media channels. You can view streams from multiple networks such as Facebook, Twitter and Google+. You can manage multiple social media channels with a single Hootsuite account. You can post one post across five profiles through Hootsuite. It includes Multiple profile management, Scheduled posting, Post directly to social profiles, Analytics and Organization assignments.

Cost – FREE, HootSuite Pro start $10 a month

ASO – A Brief Info & Tips to Increase Apps Download

ASO – App Store Optimization is a process of improving the reach and downloads of a mobile app in app store. It include the process to rank higher of your mobile app in an app store’s search results. The main aim of ASO is to improve app’s visibility; increase downloads and drives more traffic to your app’s page. Like SEO, the exact ranking algorithms for ASO are no known as app store optimization is still a young and evolving field.

How to drive more traffic to improve app’s download?

Let’s start by breaking down the various components that will help you to improve mobile apps download-

  1. Keyword research – Apple App Store gives you 100 chars to define your keywords where as in Google Play Store you’re given 4,000 characters to describe. You should optimize your app with good and relevant keywords so that user can find it easily. You need to carry keyword research your keywords to maximize your organic traffic. You should keep in mind three factors during the research – Relevance, Competition and Searches. Cover your app description with relevant keywords and useful terms and write for customers/users not for search engines.

Important Tools – SensorTower, App Annie, MobileDevHQ, AppTweak, SearchMan, Mobile Action, Appcodes, App Annie, Gummicube

  1. App description – After keyword research, App description is another crucial point that helps you to reach to your targeted customer base. App description is considered as a call-to-action for potential customers. Create useful, information and keyword rich description in simple and concise language so that your customers can actually read and know about the app and decide whether or not to install your product is human.

App description should be full of energy and relevant keyword that meets customer’s needs and catch immediate attention towards your app. Try to put most important information there like about the app, benefits and features.

What to avoid?

  • Keyword stuffing (spamming)
  • Grammar errors
  • Too technical description
  • Fake/false information
  1. App logo/ icon – The first impression of your app is your logo/icon. For both iTunes store and Google Play Store a logo is very important for your app marketing. Design a logo that make some sense about your app and explore your app in brief.

What to remember while create an App logo/icon?

  • Create an eye-catching & simple icon
  • Create a cool 3D effect
  • Don’t use words
  • Make your icon consistent with your app
  • Be unique & don’t copy

For iOS icons size – At least 1024×1024 pixels

For Google Play Store Size – At least 512×512 pixels

 

  1. Screenshots – App screenshots are not a ranking effect but they do drive more downloads. Screenshot works as description of your app for those who often do not have to read through the whole app description. They show about your app design as well as its feature/functions graphically. You can upload up to 5 screenshots in iOS app where as Google Play Store allow up to 8 screenshots.

How to optimize your app screenshots?

  • Show how your app looks & works
  • Describe app’s main features & functions
  • Screenshots in the correct language
  • Use the right dimensions

 

  1. Video trailer/tutorial – Like screenshots Video trailers also essential that allows users to see what your product does and how it works. Videos are one of the most visible assents of your app that improve your downloads. A video can be to show what’s unique about your app.

Before starting to work on your video, you should keep in mind following points –

  • Don’t make it like an ad or promotion
  • Don’t forget to make it device specific and device resolutions
  • Do not use too much text in the video; show how your app works etc
  • Keep it short, between 20 to 40 seconds
  • Include app name, logo or Icon

 

  1. Competitive research – Competitor research is one of the best marketing strategies. There are millions apps on the App Store available so it’s crucial to monitor what your competitor is doing. Understand your customer and competitor. ASO start with Competitor research; you can get better keywords idea from your consumer query and competitor research. Thus, you should constantly make sure how competing apps are ranking and how to take action to win over users.
  2. Reviews and 5 starts rankings – Review and rating section is one of the best app store feature or technique for app marketer for ASO. If your app is new then users must be afraid to pay or install it. But, if your app is new, but much liked by users then defiantly they’ll download it. But, how to know the app is liked? There are two clues; downloads and reviews, where reviews are unavoidable factor that can change the user’s decision. So, ask your user’s to put honest reviews about the app.

What an app marketer should know about Review & Ratings?

  • Highlight positive reviews
  • Positively and politely deal with negative reviews
  • Ask your users to review for each app update
  • Listen to what your users are saying

 

  1. The right app name – The most important thing to know about the app name is it should be memorable, catchy and informative. For best ASO results and branding you should include relevant keywords as part of your title. Both Google as well as Apple has strict character limitation so you should choose the close enough or keyword rich App name but it does not mean to do keyword stuffing. App store allow 255 character limits for your app name, but only 25 characters will appear in an app store search listing page.

Here are some tips for naming your app –

  • Choose a unique & easy to memorable name
  • Start with brand name
  • Use relevant keywords in title
  • Make it short and sweet
  • Put most important keywords in first 25 characters

 

  1. Category – Choosing the right category for your app is another important tactic to optimize your app for app store. Choose the most relevant category and sub-category for your app which will help to improve your ranking for that specific arena.

 

  • In Apple App Store you can choose a primary and a secondary category for your app.
  • In Google App Store you can choose category as well as an app type (game or application) in Google Play.

 

  1. Analytics – It’s most essential to analysis your ASO efforts to get better results and improve downloads. But, App analysis is not just to increase the number of downloads but also to learn how, when, where and by what kind of audience your app is used. You can get sense about the app and user’s reaction or app success. By monitoring your app, you can know a lot about your users and if there is any need to improve your app or game.

Some of good App analytics tools are –

  • Flurry Analytics – Link
  • Price – FREE
  • Platforms: iOS, Android, Windows Phone, Blackberry, Java ME
  • Google Universal Analytics – Link
  • Price – Free
  • Platform: iOS, Android
  • Apple App Analytics – Link
  • Price – Free
  • Platforms: iOS
  • Mixpanel – Link
  • Price – FREE & Premium Plan start from $150
  • Platforms: iOS, Android
  • Countly – Link
  • Price – Free
  • Platforms: iOS, Android, Windows Phone, Blackberry

 

  1. Localize your app listing – App store now accessible from several countries and developers should benefit of this and prepare app for global audience to reach new users. Aside from English-speaking world, user’s like to use or prefer their native language when shopping. So, an app should always be ready to go beyond the English version/language.

 

Now both Apple and Google App Store allow you to localize your app listing and to localize your app, you need to adapt it to a country and its language. You can get idea about users from App analytics like region, language and country.