HOW TO GENERATE MORE LEADS THROUGH DIGITAL MARKETING
What does generating lead actually mean?
In the field of marketing, generating leads actually implies the birth of interest regarding products or services of a business firm, in a customer. List building, e-newsletter list are a few examples of purposes for which leads are created or generated. Lead generation falls under advertisement that is paid advertisements, promotions, etc. However, unpaid promotions organic search engine results or reference from existing customers also falls under lead generation.
Leads can be brought in from many different sources. It is not limited to the Internet only. It can extent up to telephone calls by marketers, or through personal referrals.
Leads basically containLeads can be brought in from many different sources. contact information. It also contains demographic information of consumers who may be interested in certain products or services that are offered by a business firm.
What are the types of leads?
Leads can be classified into two categories.
- SALES LEAD
- MARKETING LEAD
- INVESTOR LEAD
- SALES LEAD:
A person or business enterprise that has the potential to turn into a client in the future is termed as sales lead. The data that portrays the potential of a person or business firm to turn into clients in the future can also be termed as sales lead. Advertising, trade shows, and direct mailings are few methods of gaining sales lead. These are used by these companies to generate more and more leads. These leads are also termed as “hot lead”.
- MARKETING LEAD:
Any person who shows interest in a company’s products or services. This makes the person a potential client or consumers. A company’s main motive is to generate more and more potential so as to turn them into clients in the future. Marketing lead is positioned at the middle of the sales funnel. These include those who have showed a continuous interest in a certain brand. These leads are also termed as “warm lead”.
- INVESTOR LEAD:
An individual or group leading a funding round are termed as lead investor or investor leads. The groups which are leading such a round often appoints or chooses an individual as the lead who can contribute the most to the company. This contribution can be financial as well as non-financial. It can also be in terms of time and experience.
WHAT IS THE RELATION BETWEEN GENERATING LEADS AND DIGITAL MARKETING?
Lead generation in the world of digital marketing involves certain activities. They are as follows:
- Generating traffic to a company’s or individual’s website.
- Convert the website visitor to leads.
- Converting those potential leads into customers.
- Optimizing one’s website for local SEO.
- Using content marketing to establish one’s website
- E-mail marketing.
Any business firm or organisation needs customers to stay alive and thrive. In order to get these customers, a company or firm has to market or advertise itself and gain attention of those customers by advertising their products and services that they are offering. This is one of the main reasons why lead generation in digital marketing is important.
Due to advancement in technology sector, a lot of things can be done by the information provided by the consumer through lead generation and digital marketing methods. Product demand, customer preferences, can easily be analysed and the targeted audience or potential customers can be captured through social media advertisement.
Now, we focus on the big question.
HOW TO GENERATE MORE LEADS THROUGH DIGITAL MARKETING?
Digital marketing contains all the key elements of advertisement and ways to grow one’s company or website. So, naturally lead generation is also linked to digital marketing. Down below are ways how lead generation occurs with the help of the means of digital marketing.
- LEAD GENERATION VIA E-MAIL MARKETING:
Both generation and nurture of leads can be done via e-mail marketing. Often these people are potential leads and thus, helps to catch their attention towards the business firm or organisation. If they leave their contact or any details behind then surely, it’s a potential customer having intense interest in the specific organisation or website. For example: SimActive attracted more than 1,200 prospects to its website through e-mail marketing.
- LEAD GENERATION VIA SEO:
SEO that is acronym for Search Engine Optimization, is one of the most important yet easier ways to get noticed by potential customers. Through SEO any website can increase their visibility and thus enjoy the chance of obtaining high engagement. This basically includes using keywords and relevant and quality content that is easy to understand and can be shared. When potential customers look something up in the Internet, if one’s website follows all the tips and satisfy all the requirements of SEO, the website will be listed at the top and thus enjoy the highest visibility, thus, bringing in several potentials and turn them into customers.
- LEAD GENERATION VIA SOCIAL MEDIA:
Social media marketing though a very debatable topic has been praised over time. If used efficiently social media marketing can generate tons of leads and bring in several potential customers. Twitter, Instagram enable potential or existing customers develop a personal relationship with any given company or firm or website. This personal relationship with consumers provides unimaginable preference to any website. Consumers develop the feeling of belongness that helps the creation of a loyal consumer base that is very necessary for the steady growth of a company. In short, social media if correctly used can bring in hundreds of new prospects.
- LEAD GENERATION VIA CASE STUDIES:
Case studies depict what a business firm or a website can do to satisfy the requirements of a potential consumer or an existing customer. They create more context and help to make theories more understandable for potential or existing customers and thus, invite or attract more people. Often, case studies are what influence people at the end and inspire them to contact the company or website. Thus, if used properly and efficiently, case studies can prove to be immensely helpful for such websites.
There are many ways to generate leads through the means of digital marketing. However, that should be chosen and used more that suits one’s profile the best.