WHAT IS DIGITAL MARKETING
Digital marketing has been a hot topic since almost two years now. It took the regular, traditional way of retailing marketing by a storm and established itself as one of the most revolutionary market of all times.
Digital marketing is basically marketing via online means or via social media platforms like Facebook, Instagram, etc. It gives a company a scope to attain high engagements and thus flourish.
Digital marketing spread like a wildfire. Presently many MBA Universities are offering a subject of digital marketing to teach the youth about its necessities and how it can be advanced furthermore.
Digital marketing also consists of advertisement or promoting of a company via electronic means for example- TV, Electronic billboards, etc.
DIGITAL MARKETING CHANNELS
Digital marketing has several channels.
- Content marketing
- Influencer marketing
- Affiliate marketing
- Pay per click
- Social media
- Viral marketing
- Online public relations
- Email marketing
WHY SHOULD WE ACCEPT DIGITAL MARKETING
- WORK FROM HOME:These times have taught us that we can work efficiently while staying at home. Therefore, you can work from home without having to leave the comfort of your home.
- YOUR COMPETITORS ARE DIGITALIZING THEMSELVES: Your competitors have probably already digitalized themselves and have increased their reach to multiple states throughout our country. Before it’s too late you should digitalize your company too so that you can be ahead or at par with them but never behind them.
- REDUCED COSTS: There is no requirement of setting up a shop. Digital marketing gives you the scope of saving lakhs and instead investing them into better places e.g. promoting or advertising. This will literally give you better engagement. If handled well, digital marketing can cut down the costs of traditional advertising and promotion. Areas such as content management and search engine optimization can bring in customers without having to spend on traditional methods of advertising or marketing.
- SOCIAL MEDIA: Social media is where our generation and other generations too spend most of their time. Thus, engagement through social media is bound to bring your business better attention than the traditional way of marketing could ever achieve.
- OPERATION SCALE AND SIZE IS IRRELEVANT: One of the most important traits of digital marketing is that the size and scale of your business operation DOES NOT MATTER. The people in social media simply wants good quality products at understandable price rates. They have got nothing to do with the size of your shop or your immediate stock.
Now the topic I wanted to highlight at least once.
Digital Marketing can Be a Revolution for Our Country’s Economy
Recently due to Covid, many industries and companies had to cut down the number of employees appointed. Many people lost their jobs and GDP hit rock bottom. There’s been a drop of 18.3%. The present GDP of India is at -23.9%
Thus, India is in need of employment options at the earliest. Digital marketing is literally giving thousands the scope to earn and fill their stomachs. It is creating a new platform and offering innovative and out of the box ideas to serve as a source of income. It is creating many new types of jobs and bringing out new ideas that are catering to the needs of present-day needs. People from different fields and occupation are coming together to share their thoughts and expertise and thus, many different ideas and professions are coming in the spotlight.
While the GDP of India is literally in red alert digital marketing maybe the immediate way of uplifting the already drowned economy of India.
With the easy access to internet, these markets are definitely going to stay in the picture. We should definitely take advantage of this platform of marketing and contribute to our country’s economy.
Digital marketing is a very interesting area to get involved in. A step-by-step understanding of digital marketing will surely bring in more consumers for any company.
ROLE OF A DIGITAL MARKETING MANAGER
A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells.
Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns.
Digital marketing VS Social media marketing
When one has an active presence in social media, one essentially runs social media marketing campaigns and not digital marketing campaigns.
Social media marketing is just one of the components of digital marketing. To fully experience the benefits of digital marketing, you need to add more digital channels to your plan.
Digital marketing offers unique business ideas and marketing strategies. Marketing strategies are very important to keep a business firm afloat. In these difficult times such marketing schemes are very important to keep the economy of our country afloat.
Why digital marketing is being appreciated by many?
Firstly, it’s a clever investment. Secondly, it’s a change we should really cope up with since online marketing is considered to be much more convenient than retail marketing. The number of online shoppers in the United States reached 209.6 million in 2016. It’s estimated to reach 230.5 million by 2021, making the U.S. one of the largest markets for online consumers in the world, according to Statista.
Thus, online business is undoubtedly thriving and will grow more in the near future. The most attractive thing about digital marketing is everything is just few taps away.
Returns are a very attractive trait of digital marketing. When we physically buy something from a place at a non-convenient distance and that turns out to be damaged or a misfit not only, we don’t have the time or the energy to get it replaced but also the money is non-refundable and thus, goes down the drain. In digital marketing we get up to 30-day return policy. Not only can we get a replacement but also, we get refund if we do not wish to purchase something right away.
Reviews and ratings are very helpful in judging whether the product suits our needs or is worth the price mentioned. In retail marketing shopkeepers obviously will not say his customers about the flaws in his product. But in digital marketing the consumers’ reviews about the product helps the future customers.
Digital marketing is a very important source of employment. Lakhs of men and women are being recruited as delivery executives or employees who help in packaging, shipping, etc. It enables lakhs of youngsters to do these jobs as part time as well as carrying on with their education.
This platform is giving India’s own industries a chance to grow. Handicrafts and traditional or cultural items have gained much popularity. After all, who doesn’t like a touch of one’s ethnicity!
We have thousands of options to choose from. A retail shop can hold only a few hundreds of options. But digital marketing exposes us to a vast platform.
There are several payment options that retail marketing lacks. Generally, retailers accept cash. It is not possible to carry cash all the time. Digital marketing gives us the scope to take advantage of online payment facilities and also provides additional discounts on doing so.
Flexible delivery time and address is literally the cherry on top. You can literally have your order delivered at your home or even workplace. One cannot be at home just to receive a package that one had ordered. Thus, workplace delivery is one of the most convenient facilities offered by digital marketing.
People use their social media profiles to sell certain products and services. For example, a woman is very talented and can make really pretty earrings and necklaces but lack the finance of setting a shop or promote her items. She could easily do that through social media profile.
I hope my work was able to focus on important parts and the necessity of digital marketing in our country.