What type of product or services are people looking for?
Basically, when we launch any product in the market we try that the product is formulated according to the needs of the customer. So, in the same way in digital marketing you need to wisely choose a keyword that people type while searching for that product. So that every time a search is made your ad pops up on the top.
Who is searching for these terms?
Now, while choosing a keyword you need to keep in mind that you would be targeting a particular audience. So, you need to look into which group of people is making the majority of the searches. For example, if you have a product which is a scarf and you are targeting mixed audiences like man, woman and kids; however most of the searches are made by women. So, obviously, nothing fruitful would come out of it as you would be overcrowding your ad with the illegitimate audience. So, rather than doing so, I would suggest you target women who are potential clients at the moment.
When are people searching for these keywords?
Now, you need to check if there’s any seasonality trend that is followed by a given product. Obviously, people would search for rompers when winters are knocking on the door. So, you need to make sure if that is the case with your product as well.
Are these products are regularly in demand or seasonal?
It’s very important to consider the demand for the product in the market. Whether they are required regularly or are they seasonal. And if they are seasonal which is the peak season in which they are required. So, if that is the case then you choose your keywords according to the season where their demand would be at the peak.
How are people searching for your product?
You need to invest yourself in research where you need to find out how people are searching for a product. In jest what is the description they are providing to the search engine? That could help you in getting more potential clients. Let’s suppose if your product is a granola bar and people are searching for almond mix granola.
What terms or words do they use?
Try to find used by different people to search for that particular product. It would help you to choose a keyword that matches their terms helping in optimization. For example, you are launching a cap and you posted an ad about it. However, you aren’t able to attract many customers. After research, you find out that people are using a term beanie to search for all varieties of the cap. So, tread wisely when choosing a keyword.
What questions do they ask?
Now, try to gather as many questions which have been made in search queries in the engine. And try to choose a keyword that is most appropriate according to the most asked question. That would make your keyword highly SEO.
Which devices are more used to search for the product?
Well, you have statistics about the sear he’s made on different devices, and then you can design your website or landing page accordingly. Let’s suppose if more searches have been made from the mobile, then you would try to design a landing page that is more user-friendly and easily accessible I’m mobile phones.
Why are people searching for the product?
If you know the aim of search, you are then choosing the keyword to become quite easy. For suppose, the product granola is searched by multiple audiences. However, some of them are just so health-conscious, and others just want to keep something light which could quench their hunger. Now, you have enough information to select the keyword that covers both the situation.
Where are your potential customers located- nationally, internationally, or locally?
Now, it is the point where geo-targeting comes into act. When your product is matching the standards of a certain ethnic group, then you definitely want to target the local audience rather than going haywire by targeting a global audience. That wouldn’t be wise as it would just increase the traffic on your landing page.
What are negative keywords for your products that can increase the bounce rate?
Always make sure to make a list of negative keywords on your products. These keywords block the users from your site. As when any search is done with that keyword, you ad is not shown to the user.
Do you know all types of keywords?
There are at least nine types of keywords which are the short tail, long tail, long term, short term, LSI, geotargeting, intent targeting, product defining, customer defining. So, make sure you are well aware of all these types before making any selection of keyword. Ad this type can help in you SEO optimization.
What are the short tail and long-tail keywords for your product?
Short tail keywords generally utilize the use of one or two keywords. Because the keyword is quite restricted, it makes it a little less specific with long search queries. And since they are so selective with their words, it makes them quite selective or specific with the audience as well. Thus, it targets a narrow range of audiences.
Long-tail keywords, on the other hand, are a bit more descriptive. Since they are a little less specific with their word choice, they help in targeting a broad range of clients. Thus they are considered more appropriate.